Reddit Community Engagement Plan
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A 30-day roadmap to build credibility and trust in Reddit communities.

WEEK 1: RESEARCH & IMMERSION
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Day 1-2: Identify Target Communities
□ List top 5-10 relevant subreddits
□ Read rules and guidelines for each
□ Note community culture and expectations
□ Identify key moderators

Day 3-4: Observe and Learn
□ Read top posts from past week
□ Study successful contributions
□ Identify power users and influencers
□ Note common questions and patterns
□ Understand what content performs well

Day 5-7: Create Educational Content
□ Write one helpful post (educate, don't sell)
□ Share insights, tips, or resources
□ Answer 3-5 questions in comments
□ Focus on genuinely helping


WEEK 2: BUILD PRESENCE
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Goal: Establish yourself as a helpful contributor

□ Post in 2-3 communities (educational content)
□ Answer 10-15 questions across communities
□ Share free resources or templates
□ Engage in discussions without promoting
□ Upvote and support other helpful content
□ Respond to comments on your posts


WEEK 3: ESTABLISH AUTHORITY
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Goal: Become known as a trusted expert

□ Create comprehensive guide (detailed post)
□ Offer to do free reviews/audits
□ Share case studies or examples
□ Start conversations about industry trends
□ Provide valuable tools or templates
□ Focus on solving problems


WEEK 4: STRATEGIC ENGAGEMENT
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Goal: Identify opportunities while maintaining trust

□ Monitor for product-fit opportunities
□ Engage genuinely when you can help
□ Reference your product only when highly relevant
□ Continue providing free value
□ Track engagement metrics
□ Build relationships with active members


MONTHLY ENGAGEMENT TARGETS
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Posts: 4-6 helpful posts (not promotional)
Comments: 30-50 genuine responses
Questions Answered: 20+ across all communities
Resources Shared: 2-3 free tools/templates
Upvotes Received: Track engagement quality


ENGAGEMENT GUIDELINES
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✅ DO:
- Provide genuine value in every interaction
- Follow each community's rules strictly
- Be helpful, authentic, and patient
- Give before you ask (build credibility first)
- Personalize every message
- Focus on problem-solving

❌ DON'T:
- Be overtly promotional or salesy
- Share affiliate links
- Spam multiple communities with same content
- Violate Reddit's self-promotion guidelines
- Appear desperate or pushy
- Copy-paste responses


TYPES OF VALUABLE CONTENT TO CREATE
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1. Educational Posts
   - "How to [solve specific problem]"
   - "X ways to [achieve goal]"
   - Industry insights and trends

2. Resource Posts
   - Free templates or tools
   - Curated lists of resources
   - Checklists or frameworks

3. Case Studies (without being promotional)
   - "How we solved [problem]"
   - Example: "I built [thing] and here's what I learned"

4. Discussion Starters
   - Ask thought-provoking questions
   - Share interesting findings
   - Start trend discussions


SUCCESS METRICS
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Track these to measure your impact:

□ Karma earned per community
□ Number of people you've helped
□ Direct messages you receive
□ Questions about your expertise
□ Invitations to communities/projects
□ Leads identified (not solicited)
□ Positive comments about your contributions


RISK MITIGATION
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Avoid these common mistakes:

⚠️ 90/10 Rule Violation: If you have 10 posts, only 1 should promote
⚠️ Rule Breaking: Read rules before posting
⚠️ Irrelevant Promotion: Wrong community or wrong moment
⚠️ Being Pushy: Respect boundaries
⚠️ Inauthentic Engagement: Be genuine


MONTHLY REVIEW
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At the end of each month, review:
- Which communities were most receptive?
- What content performed best?
- What mistakes did you make?
- How can you be more helpful?
- What opportunities did you identify?
- How did your presence grow?


Remember: Building community presence is a marathon, not a sprint.
Focus on giving genuine value, and opportunities will come naturally.

Last updated: January 2025