Reddit Lead Qualification Checklist
========================================

Use this checklist to determine if a Reddit lead is worth pursuing.

[A] CONTEXT QUALITY (1 point each)
□ Posted or commented in the last 7 days (current need)
□ Active in relevant communities (right audience)
□ Shows genuine frustration or clear need (buying intent)
□ Has specific problem (not vague/general)
□ Technical proficiency matches your product (right fit)

[A] Total: ___/5


[B] DEMOGRAPHIC FIT (1 point each)
□ Job title/role indicates decision-making authority
□ Industry/vertical aligns with your ICP
□ Company size in your target range
□ Location in your serviceable market
□ Budget signals (mentions paying for solutions)

[B] Total: ___/5


[C] ENGAGEMENT SIGNALS (1 point each)
□ Asks specific questions about features
□ Shows deep understanding of problem
□ Engaging in detailed discussions
□ Responsive to helpful responses
□ Open to trying new solutions

[C] Total: ___/5


[D] TIMING URGENCY (bonus points)
□ Mentions immediate deadline or pain point
□ Actively evaluating solutions
□ Shows budget constraint with timeline
□ Multiple related posts/comments

[D] Total: ___/3


SCORING GUIDE:
A + B + C = ___/15

15-11: HIGH PRIORITY - Reach out within 24 hours
10-7: MEDIUM PRIORITY - Add to weekly outreach
6-4: LOW PRIORITY - Monitor for development
Below 4: DON'T PURSUE - Not a good fit

BONUS:
If D is 2+: UPGRADE to next tier
If urgent timeline: PRIORITIZE immediately


EXAMPLE SCORING:

Scenario 1: Mid-tier SaaS (A+B+C+D = 14+2)
Founder in r/SaaS asking about "CRM that integrates with Slack"
- Current need ✓
- Right audience ✓
- Specific problem ✓
- Decision maker ✓
- Budget indicators ✓
- Detailed questions ✓
- Urgent timeline ✓✓
→ HIGH PRIORITY + URGENT

Scenario 2: Generic Poster (A+B+C+D = 6+0)
Generic comment "anyone know a good tool?"
- Vague need
- No context
- Low engagement
→ DON'T PURSUE


QUALIFICATION RED FLAGS:
❌ Generic or copy-paste looking posts
❌ Asks for free/cheap solutions when you're premium
❌ Wrong industry/vertical completely
❌ Poor communication (spelling, tone, professionalism)
❌ Red flags in post history (spam, inappropriate content)

When in doubt, monitor for 3-5 days to see if interest develops.

Last updated: January 2025