Analytics for EveryCampaign Stage
From planning to post-campaign analysis, get insights at every step of your influencer marketing process.
Pre-Campaign Analytics
Evaluate creator potential before campaign launch with detailed profile and audience insights.
- Follower demographics
- Engagement rates
- Audience interests
- Content performance
Live Campaign Tracking
Tracking URLs submitted for each live post tie performance back to the exact deliverable as metrics roll in.
- Tracking URLs per post
- Live engagement
- Reach tracking
- Trend analysis
Post-Campaign Reports
Comprehensive ROI analysis and performance summaries for client presentations.
- Complete ROI analysis
- Performance summaries
- Client reports
- Optimization insights
ComprehensivePerformance Metrics
Track everything that matters for your influencer marketing campaigns and agency profitability.
Engagement Metrics
Track likes, comments, shares, saves, and overall engagement rates across all platforms.
- Like rates
- Comment volume
- Share counts
- Save rates
- Engagement rate %
Reach & Impressions
Monitor how many people see your content and understand audience growth patterns.
- Total reach
- Impressions
- Audience growth
- Geographic spread
- Demographic breakdown
Conversion Tracking
Measure actual business impact with conversion rates, sales attribution, and ROI calculations.
- Conversion rates
- Sales attribution
- Cost per acquisition
- ROI percentage
- Revenue impact
Financial Performance
Track campaign expenses against project budget categories—influencer, agency-fee, production, and boosting—for agency management.
- Budget vs. spend per category
- Expenses per campaign
- Profit margins
- Client profitability
- Payment tracking
ProfessionalReporting Suite
Generate impressive client reports and internal dashboards that showcase your agency's expertise.
One-Click Report Generation
Generate professional client reports with one click. Customizable templates and automatic data population.
Real-Time Dashboard
Live dashboards showing campaign performance across all your clients and projects.
Custom Date Ranges
Analyze performance over any time period with flexible date range selection and comparison.
CSV Export
Export project and campaign data to CSV and feed it into your existing reporting tools.
Why Analytics Matter forYour Agency
How Analytics WorkAcross a Campaign
From pre-launch baseline to the post-campaign report, here is how the data flows through a real campaign.
Set the baseline before launch
Before any content goes live, capture the campaign's starting point: planned deliverables, budget allocation, and the creator lineup. Pre-launch analytics give you a documented baseline, so post-campaign numbers are measured against what was actually planned rather than reconstructed from memory when the client asks how things went.
Log deliverables as they go live
As creators publish, they submit a tracking URL for each live post through their portal, so post-performance is tied to the exact deliverable it belongs to. Performance data accumulates per post, per creator, and per campaign, so mid-flight you can already see which content is carrying the campaign and which pieces need a boost decision while there is still time to act.
Watch performance across every client in one dashboard
Campaign dashboards roll up engagement, reach, and spend against budget in one view. Account managers check their own clients; leadership sees the whole book. Custom date ranges let you compare this month's retainer output against last month's without exporting anything to a spreadsheet first.
Generate the client report in one click
Client reports are generated directly from campaign data—deliverables, performance, and spend—formatted and ready to send, in one click. Because the report and the dashboard read from the same underlying data, the numbers the client sees always match the numbers your team worked from.
Close the loop for the next campaign
Post-launch analysis compares results against the pre-launch baseline: what was planned, what shipped, what it cost, and how it performed. Those campaign-level records become your reference when scoping the next brief, setting a realistic budget, or making the case for a creator fee to a client.
Where Agencies Lean onAnalytics Most
Common workflows where structured campaign data earns its keep.
Monthly reporting on retainer accounts
The last week of the month is usually lost to assembling decks. With campaign data already structured—deliverables, spend, performance—monthly client reports come out of the same system in one click, and account managers spend that week planning next month instead of screenshotting this one.
Mid-flight campaign decisions
When a campaign is live, the dashboard shows which deliverables are performing while there is still budget left to react. That is the difference between reallocating boost spend in week two and explaining underperformance to the client in week four.
Multi-client portfolio view
Agencies running many programs need to see across clients: which campaigns are on track, which budgets are ahead of spend, which creators consistently deliver. Multi-client workspaces roll up without mixing client data, and role-based access keeps each account manager's view scoped to their own book.
Client-facing transparency
Some clients want to watch progress rather than wait for the monthly report. The client portal gives them a scoped view of their own campaigns—deliverables, approvals, progress—without exposing your internal operations, margins, or any other client's work.
Analytics & ReportingFAQs
What's the difference between pre-launch and post-launch analytics?
Pre-launch analytics document the plan: deliverables, budget allocation, and creator lineup before anything goes live. Post-launch analytics measure what actually happened—performance, spend, and delivery against that plan. Keeping both in one system means results are always evaluated against the original scope, not a version remembered after the fact.
How do one-click client reports work?
Reports are generated from live campaign data—the same deliverables, performance figures, and budget numbers your team sees in the dashboard. There is no manual assembly step, which removes both the time cost and the transcription errors that come with rebuilding numbers in slides every month.
Can my clients see analytics directly?
Yes, through their client portal. Clients see campaign progress and results scoped to their own brand only—never your internal margins, notes, or other clients' data. Many agencies use the portal for ongoing visibility and the one-click report for the formal monthly review.
Can I compare performance across campaigns and clients?
Yes. Because every campaign is structured the same way—brief, deliverables, budget, results—you can look across a client's campaign history or across your whole portfolio with custom date ranges. That history is what turns scoping and pricing the next campaign into a data-backed exercise.
Does Truleado track spend against budget alongside performance?
Yes. Campaign expenses are logged against the project's budget categories—influencer, agency-fee, production, and boosting—so performance is always visible alongside cost. You can see spend versus budget per campaign and profitability per client, every change is recorded in the activity audit log, and the underlying data exports to CSV.