Revenue Attribution atEvery Level
One pixel, two views — see revenue by the creator who drove it and by the campaign it belongs to.
Real-Time Revenue Tracking
Every conversion the pixel captures on a client site shows up in the dashboard as it happens, not the next time someone exports a spreadsheet.
- Live conversion feed
- Revenue updates in real time
- No manual data entry
Creator-Level Attribution
See which specific creator drove which specific sale, so performance conversations are backed by revenue, not just engagement.
- Revenue per creator
- Conversions per creator
- Creator-level ROI
Campaign-Level Attribution
Roll the same conversion data up to the campaign level to see total revenue generated against what the campaign cost to run.
- Revenue per campaign
- Campaign-level ROI
- Spend vs. revenue view
How the PixelFits Into Your Workflow
A one-time setup per client that pays off on every campaign that follows.
Pixel Installation
A single tracking snippet goes on the client's website — no engineering project, no waiting on their dev team's sprint calendar.
- One script tag
- Works on any client website
- Install once per client
Accurate Attribution
Conversions are matched back to the exact creator and campaign that drove them, so revenue numbers reflect what actually happened.
- Creator-level matching
- Campaign-level matching
- No manual reconciliation
Revenue Visibility
See real dollar figures next to every creator and campaign, not just reach and engagement proxies for performance.
- Revenue per conversion
- Running revenue totals
- Client-ready numbers
Real-Time Dashboard
Attribution data lives in the same dashboard as the rest of a campaign, updating live as conversions come in.
- Live campaign view
- Creator and campaign breakdowns
- No separate reporting tool
From Pixel Install toReal-Time Revenue
Here is how attribution data flows once the pixel is live on a client's site.
Place the Truleado pixel on the client's site
The agency adds a lightweight tracking snippet to the client's website — a one-time setup per client, not per campaign. The pixel is what makes every conversion afterward attributable back to Truleado.
Launch the campaign as usual
Creators publish and share as they normally would. Nothing changes about how a campaign runs — the pixel works quietly in the background once it's installed.
Conversions get captured and matched
When a visitor referred by a creator converts on the client's site, the pixel captures that event and Truleado attributes it back to the specific creator and campaign responsible.
Revenue shows up in real time, at both levels
The dashboard updates live — revenue and conversions roll up per creator and per campaign, so an account manager can see which creators are actually driving sales while a campaign is still running.
Use it in reporting and in the next negotiation
Real attribution data feeds directly into client reports and gives the agency a factual basis for renegotiating a creator's rate or a client's retainer, instead of relying on engagement metrics as a proxy for revenue impact.
Where AttributionEarns Its Keep
Common moments where real revenue data changes the conversation.
Proving ROI beyond engagement metrics
Clients increasingly ask what a campaign actually generated in revenue, not just reach or engagement rate. Pixel-based attribution answers that question with a number instead of an estimate.
Deciding which creators to rebook
Creator-level revenue attribution shows which creators are converting their audience into paying customers, not just which ones post frequently — a very different signal for who gets rebooked.
Justifying a commission or performance-based rate
Agencies running commission-based or performance pricing need accurate conversion data to bill correctly. Attribution tied to the pixel gives both sides a shared, verifiable number.
Mid-campaign budget reallocation
When revenue attribution is visible in real time, an account manager can shift budget toward the creators and channels that are actually converting while a campaign is still live, instead of finding out after the fact.
Conversion TrackingFAQs
What is the Truleado pixel?
The Truleado pixel is a lightweight tracking snippet an agency places on their client's website. It captures conversion events and attributes them back to the specific creator and campaign responsible, so revenue generated by influencer marketing is measured directly rather than estimated.
Who installs the pixel — the agency or the client?
The agency typically handles installation as part of onboarding a client, placing the snippet on the client's website once. From that point on, conversion data flows automatically for every campaign run for that client.
Can I see attribution at both the creator and campaign level?
Yes. The same conversion data rolls up two ways — per creator, so you can see which individual creators are driving revenue, and per campaign, so you can see total revenue and ROI for the campaign as a whole.
Is the revenue data real-time?
Yes. Conversions captured by the pixel appear in the dashboard as they happen, alongside the rest of a campaign's performance data, rather than being batched into a report after the campaign ends.
Does this replace the analytics and reporting Truleado already offers?
No — conversion tracking and attribution adds a revenue layer on top of the engagement, reach, and budget-tracking data Truleado already provides, so a campaign report can show both audience performance and actual dollar impact in one place.