Five Tiers, OneOrganized Roster
Creators are classified by follower count and scored on engagement quality, so the roster sorts itself the way you actually plan campaigns.
Nano
Under 10K followers
High-trust community voices. Often the best engagement rates on the roster.
Micro
10K–100K followers
The workhorses of most agency campaigns—niche authority at workable rates.
Mid
100K–500K followers
Established creators with real reach and professional content operations.
Macro
500K–1M followers
Broad-reach creators for awareness pushes and larger client budgets.
Mega
1M+ followers
Celebrity-scale reach for flagship campaigns and major launches.
Everything a RosterActually Needs
From import to enrichment to negotiated agreements—the working parts of creator management for agencies.
Tiered Roster with Engagement Scoring
Every creator is classified nano through mega by follower count, and scored on engagement quality—so you shortlist by what actually predicts performance, not follower count alone.
- Automatic tier classification
- Engagement-quality scoring
- Filter and shortlist by tier
- Roster-wide overview
Multi-Platform Creator Profiles
One profile per creator covering Instagram, YouTube, TikTok, X/Twitter, and Twitch. Handles, follower counts, and content stats per platform live side by side instead of across five browser tabs.
- Instagram, YouTube, TikTok
- X/Twitter and Twitch
- Per-platform stats
- Single source of truth
Bulk CSV Import & Export
Bring your existing roster in from spreadsheets in one upload. Duplicate detection catches creators already on the roster, and you can export back to CSV whenever you need it.
- One-shot roster import
- Duplicate detection on import
- CSV export anytime
- Your data stays portable
Rate Cards per Platform & Format
Store each creator's rates by platform and content type—an Instagram Reel priced differently from a YouTube integration or a TikTok post. Quoting a client stops requiring a scroll through old email threads.
- Rates by platform
- Rates by content type
- Instant campaign costing
- No more rate archaeology
Profile Enrichment for Your Roster
Keep the creators already on your roster current: pull fresh social stats, surface their other connected social accounts, and run audience-overlap analysis to spot creators whose followings duplicate each other.
- Fresh follower and engagement stats
- Surface connected accounts
- Audience-overlap analysis
- Enrichment, not discovery
Proposals with Full Negotiation
Invite creators to campaigns and negotiate terms on the record: send a proposal, and the creator can accept, reject, or counter-offer. Agreements and cancellations are tracked, so the final terms are never in dispute.
- Campaign invites
- Accept, reject, counter-offer
- Agreements on the record
- Clean cancellations
How Creator ManagementWorks in Truleado
From the spreadsheet you have today to a working roster with rates, enrichment, and negotiated agreements.
Import the roster you already have
Upload your creator list as a CSV—the spreadsheet most agencies already maintain works as-is. Duplicate detection flags creators who match existing roster entries during import, so a merged list from three account managers does not produce three copies of the same creator.
Build out multi-platform profiles
Each creator gets one profile spanning Instagram, YouTube, TikTok, X/Twitter, and Twitch. Truleado classifies every creator into a tier—nano, micro, mid, macro, or mega—based on follower count, and layers an engagement-quality score on top, because a 40K account with real engagement often outperforms a 400K account without it.
Record rate cards per platform and content type
Log what each creator charges for each format: Reels versus static posts, dedicated YouTube videos versus integrations, TikTok posts, Twitch segments. When a client asks what a campaign will cost, you build the answer from stored rates instead of re-negotiating from memory.
Enrich profiles to keep data fresh
Roster data goes stale fast. Enrichment pulls current social stats for creators already on your roster, surfaces their other connected social accounts you may not have logged, and runs audience-overlap analysis—useful when two creators' audiences are substantially the same people. Truleado doesn't find creators for you; enrichment keeps the data on your roster accurate.
Invite creators and negotiate proposals
When a campaign kicks off, invite the right creators and send proposals with concrete terms. Creators accept, reject, or counter-offer, and every round is recorded. Once both sides agree, the agreement stands as the reference; cancellations are handled in the same trail.
Creators work from their free portal
Every creator on your roster gets a portal at no cost to them: the briefs they are assigned, their content submissions, and the status of their payments. Fewer status-check messages, and a professional experience that reflects well on your agency.
Built for the WayAgencies Manage Creators
Common situations we see across agencies bringing their rosters into Truleado.
Agencies migrating off spreadsheets
Your roster lives in a Google Sheet with rate notes scattered across email. Bulk CSV import moves the whole thing over in one pass, duplicate detection cleans it as it lands, and rate cards give every number a permanent home. Export to CSV any time—the data stays yours.
Teams quoting campaigns under deadline
A client wants numbers for a five-creator campaign by end of day. With rate cards stored per platform and content type, and the roster filterable by tier and engagement score, you can shortlist creators and build a costed proposal without messaging anyone to ask what they charge.
Agencies with long-standing creator relationships
You work with the same creators across many clients, and their stats drift between campaigns. Profile enrichment refreshes follower and engagement data on demand and surfaces connected accounts, so the pitch deck you send a client reflects this month's numbers, not last year's.
Teams tired of negotiating in DMs
Terms agreed in an Instagram DM have a way of being remembered differently by each side. Proposals with accept, reject, and counter-offer moves put the negotiation on the record, and the resulting agreement is the single version of the truth when the invoice arrives.
Creator ManagementFAQs
Does Truleado help me find or discover new creators?
No. Truleado doesn't find creators for you—there is no discovery database or search marketplace. You bring your roster; enrichment keeps their data fresh. Agencies import the creators they already work with, and Truleado manages the relationship: profiles, tiers, rates, proposals, and payments.
What does profile enrichment actually do?
Enrichment works on creators already on your roster. It pulls fresh social stats across their platforms, surfaces other connected social accounts belonging to that creator, and runs audience-overlap analysis so you can see when two roster creators reach substantially the same audience. It never adds new creators you have no relationship with.
How are creator tiers determined?
Tiers are classified by follower count: nano (under 10K), micro (10K–100K), mid (100K–500K), macro (500K–1M), and mega (1M+). Alongside the tier, each creator carries an engagement-quality score, so you can distinguish a high-engagement micro creator from a large account with a passive audience.
How does proposal negotiation work?
You invite a creator to a campaign and send a proposal with terms. The creator can accept, reject, or send a counter-offer, and you can counter back until both sides agree. Accepted proposals become agreements, and cancellations run through the same tracked flow.
Do creators have to pay for their portal?
No. Every creator on your roster gets a free portal where they see assigned briefs, submit content, and track the status of their payments. There is no cost and no account fee for creators.
Can I get my roster data back out?
Yes. The roster exports to CSV, including the data you imported and maintained in Truleado. Your creator relationships are your agency's asset, and the data stays portable.